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Blue Star Group Australia acquires iGroup Australia to form one of the largest and most diverse direct marketing mail businesses in Australia.

Blue Star Group Australia (Blue Star) and iGroup Australia (iGroup) have today announced they have entered into an agreement for Blue Star to acquire selected assets and customers of iGroup. The transaction will form a formidable and unique offering for marketers in the direct and one-to-one communication space in Australia.

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Blue Star Group Australia plans to acquire the STI Group’s Australian business and together form a global partnership for Point-of-Purchase solutions.

Sydney: STI Group has entered into a Heads of Agreement with Blue Star to sell its business in Australia, STI Lilyfield. The intended transaction will form a unique offering for retailers and brand owners in Australia through the combination of global Point-of-Purchase (POP) excellence and longstanding diverse print communications expertise in the Australian market. The deal is expected to be completed by 30 May 2014.

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