We manage the product lifecycle across all of our clients marketing collateral to ensure total spend is optimised and the marketing mix is continuously improving.
Our specialists co-create and manage a marketing collateral execution strategy with our clients for every touchpoint. This focuses on improving the customer experience and the total cost of ownership across design, sourcing, configuration and fulfilment to deliver a higher ROI for our clients.
By balancing new product development with immediate marketing needs and just-in-time replenishment of physical products, we’re able to reduce obsolescence and optimise marketing collateral spend whilst maintaining a healthy pipeline of product innovation.
As part of this specialist service we provide recommendations to evolve our clients marketing collateral mix. Whether it be digital transformation of certain touchpoints, a move to more personalised datadriven communications, or simply recommending a new substrate to improve physical touchpoints, our collateral lifecycle specialists ensure that our clients are constantly innovating, evolving and leading the way.
Marketing collateral is materials your organisation or brand uses to communicate promotions, brand messaging, products and services to your target audience. Such materials include traditional collateral like printed flyers, brochures, menus and more, and digital marketing assets, including layouts, images, audio, videos and more. To know which fits your strategy, reach out to IVE. Our specialists can co-create and manage a marketing collateral execution strategy that aligns with your business goals, budget and other target metrics.
Yes, but you will need to rely on tools to have more control over your distributed marketing. In choosing the tools, they must be able to cover every marketing stage: planning the project, customisation of design, proofing of the information, approval and fulfilment of the collateral. Let IVE help you elevate your marketing collateral. We manage and optimise marketing collaterals while unifying marketing communication on your brand channels, giving you more time to focus on the bigger picture.