Collateral Optimisation

We manage the product lifecycle across all of our clients marketing collateral to ensure total spend is optimised and the marketing mix is continuously improving.

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FAQs

What is Marketing Collateral?

Marketing collateral is materials your organisation or brand uses to communicate promotions, brand messaging, products and services to your target audience. Such materials include traditional collateral like printed flyers, brochures, menus and more, and digital marketing assets, including layouts, images, audio, videos and more. To know which fits your strategy, reach out to IVE. Our specialists can co-create and manage a marketing collateral execution strategy that aligns with your business goals, budget and other target metrics.

Can You Manage Distributed Marketing Collateral Without Dedicated Software?

Yes, but you will need to rely on tools to have more control over your distributed marketing. In choosing the tools, they must be able to cover every marketing stage: planning the project, customisation of design, proofing of the information, approval and fulfilment of the collateral. Let IVE help you elevate your marketing collateral. We manage and optimise marketing collaterals while unifying marketing communication on your brand channels, giving you more time to focus on the bigger picture.

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