Where clicks meet carts: the future of eCommerce in Australia

83% of Australians shop online every month.*

That’s not just a habit - it’s a lifestyle. Online shopping isn’t just part of the retail mix - it’s how Australians discover, compare and buy. For brands, it means eCommerce is now the frontline of customer engagement, where decisions are made in moments and loyalty is won (or lost) with every click.

At IVE, we see eCommerce as more than just a sales channel - it’s a connected ecosystem. From digital catalogues and shoppable magazines to platforms like Lasoo, the goal is the same: drive visibility, spark engagement and convert curiosity into customers. It’s about meeting people where they are, making it effortless to browse, compare and buy - and ensuring your brand stays top of mind in a competitive digital marketplace.

What’s shaping eCommerce in Australia?

Here are some of the trends we’re seeing define the next era of eCommerce:

1. Discovery-first shopping

When it comes to shopping, there are usually two mindsets: consumers who know exactly what they’re after and consumers looking for a spark of inspiration. Digital catalogues and shoppable magazines are made for that second moment - the browse. They replicate the joy of flipping through a catalogue on the couch, but with a digital twist: one click and curiosity turns straight into a cart.

2. Marketplaces as growth engines

Consumers have never been more time-poor – but still want value and efficiency when shopping. That’s why marketplaces matter. They’re where convenience meets comparison, giving shoppers a single place to see what’s available, what’s nearby, and what’s on offer. Platforms like Lasoo make the hunt simple and fast. For brands, that means connecting with consumers who are actively browsing, ready to buy, and looking for the best deal right now.

3. Seamless omnichannel journeys

Shoppers don’t think in channels - they just want a consistent experience. That means an online catalogue that drives an in-store purchase, or a digital promotion that links directly to a local retailer. Brands that blend digital discovery with real-world fulfilment build stronger trust and loyalty.

4. Personalisation at scale

Shoppers now expect curated experiences ... and it’s on brands to deliver.  With data-driven targeting, brands can tailor digital catalogues and offers to individual interests, driving higher engagement and conversion. It’s not one-size-fits-all anymore - it’s relevance that sells.

Why eCommerce with IVE?

At IVE, we help brands harness the power of digital discovery through:

• Digital catalogues and magazines: Interactive, shoppable experiences that inspire and convert.
• Lasoo: Our marketplace that aggregates offers across Australia, driving millions of shoppers to brands and retailers every month.
• Omnichannel integration: Bridging online inspiration and offline purchase to create seamless shopper journeys.
• Data-driven targeting: Precision distribution that ensures content reaches the right customer at the right time.

IVE in action: Oikos & Lasoo success story

Consider Oikos, a furniture retailer looking to stand out online. Through Lasoo, paired with bold digital marketing, SEO, and website promotion, Oikos transformed online visibility into tangible results:

• Over 2.86 million brand and product impressions
• Approximately $2.46 million in incremental sales in year one
• An ROI of $2.34 million generated on year-one investment

And best of all, a highly engaged following that continues to grow. It’s a powerful example of how digital marketplaces and strategic marketing lead to real outcomes.

With 83% of Australians shopping online every month, the brands that win are those that make discovery easy, connect the dots between digital and physical, and deliver personalised, seamless experiences. At IVE, we don’t just help you sell online - we help you stand out online.

_{*Source: IAB Australia & Pureprofile}