Today, we announced a strategic acquisition of Salmat Marketing Solutions, the Australian and New Zealand catalogue distribution business of Salmat Limited, and Reach Media NZ Limited, as we further strengthen our retail offering.
The acquisition will be bolstered by a further $25-30 million capital investment program to completely automate the catalogue collation process prior to letterbox delivery. This will enhance the ongoing sustainability of the 12,000 strong national walker network.
On the acquisition IVE Group CEO Matt Aitken said: “The combination of Australia’s largest letterbox distribution business with IVE’s broader print, data analytics and marketing services offer provides an exciting opportunity for our clients to enhance returns on their marketing spend through our highly integrated offer. Importantly, the significant capital expenditure program over the next 18 months to automate catalogue collation will support the ongoing sustainability of the national walker network, resulting in a strong distribution channel delivering improved return on investment for IVE’s retail clients”
We’re very excited to have the Salmat Marketing Solutions team join the team come January 2020.