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Sean Smith joins IVE as CEO Data-Driven Communications

IVE Group (ASX:IGL) continues to strengthen its expertise in data-driven communications with the appointment of Sean Smith as CEO Data-Driven Communications.

Smith will be responsible for bringing together the Groups data-driven businesses, and managing over 400 staff located across Sydney, Melbourne, Brisbane, Singapore and Hong Kong.

IVE Group CEO, Matt Aitken, commented “We’re excited to have attracted someone of Seans calibre and experience to IVE. Our continued expansion in Data-Driven Communications is an extremely important part of our overarching strategy.  Appointing Sean to this newly created role further strengthens our expertise and market leading position in this space”.

Aitken continued “Sean brings a unique mix of skills to IVE. Spanning 18 years of experience in media intelligence, he understands how to bring together technology, people and data to get the best results. Sean’s an engaging business leader who’s comfortable leading large teams across multiple markets. He’s a great fit for us"

On his new appointment Smith said “I’m thrilled to be joining IVE at such an exciting time in the business. IVE are in the middle of making some very smart client centric changes on how they go to market under their new brand launching later this year. This coupled with their great people and winning culture is what’s enticed me to make a move after such a long stint at Isentia. I’m looking forward to the new challenge and leading this significant part of the business.”

Smith was previously at Isentia for 18 years in various roles ranging from Chief Commercial Officer to CEO of Australia and New Zealand. He commences his role with IVE in January 2020.

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IVE expands into ecommerce

IVE Group (ASX:IGL) has announced the launch of its new eCommerce transformation platform, Nexus, as it expands its retail offering. IVE’s platform transforms traditionally printed materials such as catalogues and brochures into interactive shoppable experiences. These can be accessed through web, mobile, email and social channels regardless of the device.

IVE Group CMO, Rob Draper, explained “Nexus allows people to purchase products from online catalogues or brochures with one simple click-to-cart, rather than just showing them what’s on offer or special. It converts browsers into active shoppers. Once a catalogue or brochure has been transformed into a shoppable experience, we can push it out via social media and email channels in addition to pulling more people onto the retailers website”.

Draper continued “The platform has embedded video and live enquiry capabilities that cater to the travel, real estate and financial sectors too, however, the real beauty of Nexus lies in its live analytics functionality. We can tell retailers what their shoppers are looking at, engaging with and buying, all in real time. This allows us to change content on-the-go in order to maximise sales conversion and over time provide our clients using the platform with deep shopper insights.”

The launch of Nexus, which means the link between two or more things, comes on the back of a successful four month trial with a large Australian retailer that produced impressive results. Online catalogue views, once converted to eCommerce catalogues, more than doubled to 117%. Page views increased by 125%. There were over 44,000 product clicks on the e-catalogues piloted during the trial with a buy now conversion rate of 14.8% “we’ve effectively created a new sales channel for our client” said Draper.

IVE Group CEO, Warwick Hay, commented “we’re thrilled to be moving into the eCommerce space with such a solid and effective platform. Our product has been proven in this market and the results it can generate for our clients are nothing short of fantastic. This technology further expands our retail offering and forms a key part of our diversification strategy. It’s something that our clients, staff and investors alike should all be very excited about”.

When asked about whether or not this new technology would impact some of the IVE Groups traditional catalogue and printing businesses Hay replied “in the odd case it may, but in general this is a complimentary touchpoint to traditional printed catalogues and brochures, not a replacement. Based on the trial results and initial client sentiment, we’re expecting total spend to increase in this space along with our market leadership position”.

The platform is fully operational and as of today it’s open to the Australian market for the first time. For any enquiries contact nexus@ivegroup.com.au.

 

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