We are Australia's leading holistic marketing company

Today, we announced a strategic acquisition of Salmat Marketing Solutions, the Australian and New Zealand catalogue distribution business of Salmat Limited, and Reach Media NZ Limited, as we further strengthen our retail offering. 

The acquisition will be bolstered by a further $25-30 million capital investment program to completely automate the catalogue collation process prior to letterbox delivery. This will enhance the ongoing sustainability of the 12,000 strong national walker network.

On the acquisition IVE Group CEO Matt Aitken said: “The combination of Australia’s largest letterbox distribution business with IVE’s broader print, data analytics and marketing services offer provides an exciting opportunity for our clients to enhance returns on their marketing spend through our highly integrated offer. Importantly, the significant capital expenditure program over the next 18 months to automate catalogue collation will support the ongoing sustainability of the national walker network, resulting in a strong distribution channel delivering improved return on investment for IVE’s retail clients”

We’re very excited to have the Salmat Marketing Solutions team join the team come January 2020.

Congratulations to our IVE team who were recognised at the ProPrint Power 50 awards last night!

Our Executive Chairman Geoff Selig won the Power 50 awards category; as a recognition by the industry and his peers of his leadership at IVE. 

IVE Group CEO Matt Aitken, Blue Star Group CEO Cliff Brigstocke, Blue Star Web & Franklin Web CEO Darryl Meyer, and Blue Star Web & Franklin Web National Sales Director Natalie Taylor were also voted into ProPrint's 2019 Power 50 list. 

Congratulations also to our IVE Group CMO Rob Draper, and Blue Star Print's Ashleigh Boyling, and Ben Thomas who were recognised in ProPrint's Emerging 50 category.

Well done team!

IVE Group (ASX:IGL) continues to strengthen its expertise in data-driven communications with the appointment of Sean Smith as CEO Data-Driven Communications.

Smith will be responsible for bringing together the Groups data-driven businesses, and managing over 400 staff located across Sydney, Melbourne, Brisbane, Singapore and Hong Kong.

IVE Group CEO, Matt Aitken, commented “We’re excited to have attracted someone of Seans calibre and experience to IVE. Our continued expansion in Data-Driven Communications is an extremely important part of our overarching strategy.  Appointing Sean to this newly created role further strengthens our expertise and market leading position in this space”.

Aitken continued “Sean brings a unique mix of skills to IVE. Spanning 18 years of experience in media intelligence, he understands how to bring together technology, people and data to get the best results. Sean’s an engaging business leader who’s comfortable leading large teams across multiple markets. He’s a great fit for us"

On his new appointment Smith said “I’m thrilled to be joining IVE at such an exciting time in the business. IVE are in the middle of making some very smart client centric changes on how they go to market under their new brand launching later this year. This coupled with their great people and winning culture is what’s enticed me to make a move after such a long stint at Isentia. I’m looking forward to the new challenge and leading this significant part of the business.”

Smith was previously at Isentia for 18 years in various roles ranging from Chief Commercial Officer to CEO of Australia and New Zealand. He commences his role with IVE in January 2020.