Blog

We get it — it’s July, and we’re already talking baubles and fairy lights. But in the world of marketing and brand experience, the best festive campaigns don’t happen by magic. They happen because the planning started early.

In today’s digital world, customers don’t just expect personalised experiences — they expect them to be delivered with care, transparency, and respect for their data. That’s why privacy is no longer just a compliance checkbox — it’s a critical part of your customer experience strategy.

Let’s be honest, uniforms don’t always get the credit they deserve. They're often seen as a box to tick — something you sort out once, pop in a catalogue order as needed, and move on from. But here’s the thing: uniforms are so much more than matching outfits.

At IVE, we believe that great design doesn’t leave anyone behind. Whether it’s a brochure, website, eDM or digital ad — content should be easy to access for all. Because if you’ve got something worth saying, everyone should be able to hear it, see it, or experience it — no matter how they engage.

AI is transforming data-driven marketing, but not every organisation is ready to harness its full potential.