Our People
& Principles

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“Since the beginning, our people have been at the core of our success”

Geoff Selig, Grandson of founder Oscar Selig and former Executive Chairman, IVE Group.

Matt Aitken

Managing Director
IVE Group

Michael Bettridge

Chief Executive Officer
Creative, Content & Integrated Solutions

Cliff Brigstocke

Group Executive
Marketing Activations

Rob Draper

Chief Executive Officer
eCommerce

Darren Dunkley

Chief Financial Officer
IVE Group

Emma Johnstone

Chief Marketing Officer
IVE Group

Darryl Meyer

Chief Executive Officer
Marketing Activations

Sean Smith

Chief Executive Officer
CX & Data

Olivia Tyler

Chief People & Sustainability Officer
IVE Group

Adam and Dani - Creative & Content

We are connected

At IVE, we believe in the power of connection. Our entire business is founded on it. From our very first newspaper in 1921, ‘The Link’, to now being Australia’s largest diversified marketing company, we exist to create connections: Connections between our clients and their customers, connections within our teams, across our business and in the industries in which we operate.

We’re here to make those connections count. Because we believe living in a world where we feel connected and understood is what it’s all about.

We are change makers

We’re not here to do it the way it’s always been done. Unless that’s awesome. But even if it is, we’ll keep challenging and asking the question, how can we do this better? And if it hasn’t been done before, let’s try it! Only by adopting this mindset, can we help our clients go further, be first to market and set new standards.

From the technology and materials we use, to our processes and partners, we strive to lead the way by removing complacency and throwing in a whole lot of creative thinking.

Kevin - CX & Data

Fab - Print

We care

So much so, part of our business is dedicated to it. IVE Care exists to ensure the well-being of our people, the safety of our operations and the quality of our work.  We want to leave a positive impact in all we do. And in order to do this, we believe we need to start with empathy, compassion and respect – both for others and for the communities in which we operate.

Richmond team

We are a collective

Put simply, we are better together. Every day we are blown away by the talent, expertise and amazingness that exists across our teams and the clients we partner with. We love nothing more than seeing that come together to create something truly unique and beyond the realms of anything we could have ever created solo.

We believe our strength comes from truly collaborating, respecting our disciplines and not being afraid to throw ‘that’ idea into the mix. Because with the right team around you, you never know where it might go.

For a
brighter
future.

Sustainability Strategy