Distribution

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You’ve got mail! Our distribution team can ensure your brand’s collateral is hitting the right mailboxes at the right time, every time. With Australian’s largest distribution network, we can help your brand reach more than 17 million customers a week.
Informed by your marketing objectives and target audiences, our expert team will design, manage and roll-out a letterbox campaign that delivers – whether that’s flyers, brochures, catalogues or something completely different.

We believe in a strategic, sustainable, data-driven approach to ensure your brand consistently gets into the hands of your target consumers, minimising wastage and maximising ROI.

Overview

Customer Segmentation

Audience Targeting

Comprehensive Reporting

Household Distribution (Letterbox Media)

Services

Can I measure the performance of my campaign?

You bet! With IVE’s tech platform ivehub, you can easily track where your flyers have landed. And if you want to take it a step further, adding QR codes, discount codes, or coupons lets you see exactly how many leads or sales your letterbox campaign is driving.

It’s a great way to measure your success and fine-tune your next campaign for even bigger results!

How do I know my marketing material has been delivered?

Great question! To make sure your materials are getting where they need to go, we use ivehub—a proprietary application designed specifically to manage the large network of distributors.

It’s all part of our commitment to giving you the most accurate delivery tracking and compliance!

Can I combine letterbox distribution with other marketing channels?

Sure can! Pairing a letterbox drop with digital marketing is a powerhouse combination. It maximises your reach and boosts response rates, as the two channels work hand in hand to reinforce your message.

Looking to spread your message even further? As Australia’s largest diversified marketing company, we’re your one-stop shop for all things marketing. Whether it’s email marketing, social media campaigns, digital ads, or beyond—we’ve got you covered.

We can even turn your physical catalogue into an interactive online version, so your customers can click through and explore at their convenience.

Is there a way to ensure my marketing materials are delivered to the right audience?

Absolutely! With IVE’s targeting tools you can easily target the right audience using over 50 data variables.

Whether you're looking to reach a small group of  households or go big with a nationwide campaign, our tools allow you drill down to exactly where you want your flyers to land—whether that’s within a 5km radius or by driving distance. Plus, you can get even more precise by using Market find segments and Census data to target specific groups, like young families, millennials, or high-income households.

The best part? You can mix and match different data sets to create a campaign that’s tailored just for you. From 300 targeted households to 7 million across Australia, we’ll help you create a personalised, high-impact campaign that hits the mark every time!

Can you print the materials for me?

As the largest printer in the Southern Hemisphere, we sure can. Our expert team has got you covered from start to finish—whether it’s design, printing, distribution or reporting.

With over 100 years’ experience, we ensure your campaign is not only professionally presented and executed but also delivers measurable results every time.

What is the minimum order quantity for letterbox drops?

The minimum order really depends on your target audience and budget. The great thing is, we offer plenty of flexibility! IVE’s distribution network reaches nearly 17 million people a week, but we can also help you target as few as 200 households in a single campaign.

The key is understanding your audience and distribution area before diving into your campaign and print runs. That way, you can make sure you’re printing just the right amount—no waste, just results!

Want to earn extra cash by distributing promotional materials?

With ivehub, you can make money delivering catalogues, flyers, and more—right in your local area!

Whether you're in the city, suburbs, or countryside, it’s a super easy and flexible way to increase your income! Click here to sign up today.

What is letterbox distribution?

Letterbox distribution—letterbox drops, household distribution, or targeted mail campaign—is a super-effective way of getting your promotional materials right into the hands of potential customers! Think flyers, brochures, leaflets, catalogues and pamphlets—delivered directly to their mailboxes.

It’s not just about being noticed; it’s about getting seen by the right people. Whether you’re looking to boost brand awareness or drive sales, letterbox drop is a tried-and-true method for making a real impact.

Why use letterbox distribution?

Letterbox distribution is a brilliant way to connect with new customers who aren't already on your database. It's all about getting your message in front of fresh faces who could become your next loyal customers!

Whether you're a local business in Brisbane, Sydney, or Melbourne—or spreading your magic across Australia and beyond— letterbox distribution is a powerful way to get noticed!

Do letterbox drops work?

Absolutely! Whether you’re focusing on local area marketing or running a national campaign, letterbox distribution offers some of the best engagement out there.

Don’t just take our word for it—check out these impressive stats from the latest Real Media Collective Report:

93% of Australians visit a store after reading a catalogue

2 in 3 Australians aged 18–49 read a catalogue every month

This increases to 72% for the main grocery buyer of the home

6.8 million Australians make a purchase from a catalogue within just one week of receiving it

What type of marketing material can you distribute?

We can help get all kinds of marketing material into the hands of your audience, including:

Flyers

Catalogues

Brochures

Magazines

Coupons

Promotional Samples

Event Invitations

Newsletters

Brand Books

Pamphlets

Which type of letterbox campaigns are the most efficient?

Great question! According to the DMA study, some types of letterbox campaigns are more effective than others when it comes to generating leads and conversions. Here’s the breakdown of the top four:

Free samples – 71% of people surveyed found these the most engaging

Supermarket special offers – 66% said they respond to these

Discount coupons – 62% love a good deal!

New product leaflets – 47% are drawn to new launches

What types of businesses benefit the most from letterbox distribution?

We’ve got clients running everything from weekly campaigns to seasonal or annual drops—pretty much anything goes!

Our clients range from global brands to local businesses, and everyone in between. Whether you're a retailer launching new products, an event organiser promoting concerts, a real estate agency showcasing property listings, or a local service wanting to get your name out there, we’ve got you covered!

What sets IVE apart from other letterbox distributors?

With Australia’s largest distribution network, we can help your brand reach nearly 17 million people every single week! We’re experts at getting your message in front of the right people.

What really sets us apart? It’s our advanced customer segmentation, spot-on targeting, and in-depth reporting—all backed by over 100 years of experience. Whether you’re after expert flyer distribution, a reliable partner for pamphlet delivery, or anything in between, IVE is here to ensure your message lands right where it needs to!

FAQs

Feeling inspired?
We'd love to work with you.

Get in touch

Michael Bettridge

CEO, Distribution

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