Kia EV9 Launch

Launching Kia’s most advanced electric vehicle with a bold, integrated campaign.

Kia’s new EV9 marked a bold step forward in their electric vehicle lineup, a futuristic model needing a marketing campaign to match. The brief was to launch the EV9 with the same innovation and energy that defines the product itself.

Brief

IVE delivered an integrated, end-to-end campaign built around one cohesive narrative. From hero films and short-form social content to in-dealership activations and out-of-home (OOH) executions, we ensured every touchpoint told a consistent story. This was made possible through a single connected system of strategy, production, and delivery.

Solution

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The launch introduced more than just a car; it introduced a movement. With high visibility and seamless storytelling across every channel, the EV9 gained traction quickly, establishing Kia as a serious contender in the EV space.