Data Enrichment for Customer Data Analytics

It’s no longer enough knowing who your customer is. Now, knowing when, where and how to connect with them is vital.

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What is data enrichment, and how does it work?

As technology continues to evolve at a rapid pace, businesses need to shift their attention from merely identifying their customers to learning the best times, places, and approaches for interacting with them. To achieve this, data enrichment can be a valuable tool. This involves enriching existing data by filling in gaps to enhance its quality and usefulness.

The data are being validated from the resources you have, such as names, phone numbers, mailing addresses, and email addresses, to produce precise results. Once that’s done, you can make personalised messages that customers can respond to or that make them more loyal to your brand.

How can data enrichment help my business?

In today's data-driven business world, having accurate and comprehensive data is critical for making informed decisions. However, the data businesses collect can often be incomplete or inaccurate, making it difficult to derive meaningful insights. This is where data enrichment comes in. Data enrichment is useful because it allows you to learn more about your customers as well as create a more targeted marketing campaign. By enriching your data, you can gain deeper insights into customer behaviour, habits and preferences, enabling them to make more informed decisions and create more effective marketing campaigns. 

IVE can help you with data enrichment. We are able to see which type of communication each customer opened and engaged with, on what device, their dwell time and what their next interaction was with the communication delivered.

Is data enrichment secure and compliant with data protection regulations?

Data enrichment, which improves data quality by using information available from public sources, does not directly violate GDPR guidelines. Instead, it helps build more comprehensive customer profiles using existing information. Compliance with GDPR is ensured as long as everyone involved in the data enrichment process follows the guidelines. 

However, the responsibility for adhering to GDPR ultimately rests with the company whose data needs enriching. It is, therefore, crucial to carefully select a trustworthy data enrichment provider and review their processes to ensure compliance. If the provider follows one of the six lawful bases for data processing, the process should be compliant with GDPR.

Can data enrichment help me identify new customers or market opportunities?

Data enrichment can help you identify new customers or market opportunities with more comprehensive and accurate customer data. By adding new information to your current customer data, such as demographic data, social media activity, and purchase history, you can learn more about customer behaviour, preferences, and needs. 

This information can be used to identify potential new customers and develop targeted marketing campaigns to reach them. Data enrichment can also help you find new market opportunities by studying customer data and looking for patterns and trends to help you make decisions about your business.

How can we help you?