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Customer Journey & Campaign Execution

Turn insight into action with personalised journeys that deliver results.
At IVE, we bring your data and technology together to power seamless, omnichannel customer journeys.

Whether you're welcoming a new customer, driving engagement, or reactivating lapsed audiences, we design and execute campaigns that speak to the right person, at the right time, in the right channel – across multichannel marketing touchpoints.

Customer journeys

We’re experts in customer journey orchestration, mapping experiences end-to-end, then triggering real-time personalisation and communications based on behaviour, signals, and business rules.

From onboarding to renewal, from lifecycle messaging to compliance reminders, we build journeys that adapt as your customers do.

Campaign execution

Our execution capability spans email, SMS, push, app, web, direct mail and contact centre –all coordinated to ensure every touchpoint contributes to a single, connected experience.

Whether we’re activating through your internal Martech stack or managing campaigns on your behalf, our approach to marketing campaign management is consistent: quality, agility, and impact.

Scaleable solutions

With 50M+ personalised touchpoints delivered annually, including over 280 campaigns for Westpac, our scale is unmatched. That kind of impact, paired with our focus on innovation, reliability, and outstanding customer experience, earned us Westpac’s Commercial Partner of the Year.

The IVE difference

Every campaign is supported by real-time reporting and analytics, giving you full visibility into performance, engagement, and ROI. It’s not just about sending messages; it’s about driving outcomes through strategic execution and effective omnichannel strategies.

With IVE, customer journeys aren’t a theory. They’re built, delivered, and optimised, every day.

Personalised journeys that deliver results.

Get in touch

Michael Bettridge

CEO, Creative Services

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