Marketing Technology Consultancy

We help our clients navigate the complexities of marketing technology to enhance their customers’ experience.

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What is marketing technology and how does it enhance customer experiences?

Marketing technology, also known as MarTech, encompasses a range of integrated technologies that empower marketers to efficiently and effectively target, acquire and retain customers. 

One of the major benefits of incorporating MarTech into a business is the ability to gain a complete view of the customer’s journey. By using the right tools, you can collect and analyse customer data from various sources, such as social media, email campaigns and website interactions. This comprehensive understanding of the customer can then be leveraged to create personalised experiences that meet customers’ individual needs and preferences. Need help? IVE can guide you through the complicated world of marketing technologies—from implementing a new platform and updating an existing one to establishing a data structure for your business.

How can marketing technology help businesses achieve sustained and measurable results?

Marketing technology, or MarTech, can bring various benefits to businesses regardless of their size or industry. For example, social media can be used to target customers with ads based on their demographics and interests to pique their interest. Effective SEO software can increase the chances of a customer finding your brand when searching for a product, while lead management software can help track interactions with potential customers. Finally, CRM software can assist in managing customer relationships after a purchase is made. By utilising MarTech, businesses can improve their marketing strategies, increase customer satisfaction, and ultimately drive more revenue.

How can businesses ensure that their chosen marketing platform aligns with their objectives?

Selecting a marketing platform that aligns with a business's objectives is crucial for success. It's important to include marketing in the planning process from the start to make sure the tool meets the needs of the marketing team. Also, businesses should choose meaningful metrics to track and check on their success often to see where they can make changes. 

It's important to think about how long it might take to see results after putting a marketing plan into action, since some methods may take longer than others. Lastly, businesses should be honest about what they can do and make sure they have the means and skills to reach their marketing goals with the platform they choose. 

How can businesses measure the success of their marketing technology investments?

Return on investment (ROI) analysis is a great way to measure success, as it allows you to compare the costs of marketing technology implementation to the revenue generated from marketing campaigns. Social metrics (engagement rates, follower growth and impressions) can also provide valuable insights into the impact of MarTech on a company's social media presence. Another important metric is cost per lead (CPL) and cost per win (CPW), which measure the cost of acquiring a lead and acquiring a new customer, respectively. 

IVE MarTech experts can give you tips on utilising the marketing technology platform you have chosen. Then, we advise on the best team to service the platform and train people to get the most out of it.

How can we help you?