We help our clients navigate the complexities of marketing technology to enhance their customers’ experience.
We guide our clients on how to navigate the complexities of marketing technology to enhance their customers’ experience. Our marketing technology specialists focus on three key areas—platform, people and process.
We ensure our clients’ chosen marketing platform operates in-line with their business aims, and that they also have the right people and processes in place to deliver sustained and measurable results. Our team creates automated customer journeys and strategic targeted campaigns to deliver our clients’ overarching objectives. Platform agnostic, our work in this area has seen us globally awarded for Salesforce marketing cloud innovation, achieve Salesforce Platinum partner status, and have the largest scale Adobe campaign deployment across the region.
We also offer our clients campaign management services. Here we embed our specialists onsite to support their marketing teams, and help them to implement automated customer journeys and targeted marketing campaigns themselves. Whichever service model our clients prefer, the end result is improved customer experiences and better measurable return on marketing technology investment.
Whether it’s implementing a new platform or updating an existing one, our marketing technology consultants improve ROI for our clients with recommendations on platform, people and process.
Our mar-tech specialists begin with advice on how to get the most out of our clients chosen marketing technology platform (or in the case of a new client, which platform will best suit their needs). We then advise on the optimum team to service the platform and also provide training on how to extract the most value from it.
Finally, we help put the right processes in place to ensure continual improvement for our clients. We’re able to place our marketing technology specialists, located across Sydney, Melbourne and Brisbane, onsite to support our clients’ marketing teams. This helps our clients achieve quicker adoption times and faster ROI.
We are one of the largest partners of Salesforce Marketing Cloud in Australia. We provide solutions for the setup and implementation of the platform, establish the data structure and automate the importing of data from third-party systems.
We can automate the tracking of the export of data from Salesforce Marketing Cloud to other systems used by our clients. We also work with our clients to integrate their Salesforce Marketing Cloud platform with the Salesforce CRM and assist with campaign creation and execution.
We provide consultancy services, best practice recommendations and training to ensure our clients can get the most from their investment in one of the most advanced email platforms on the market today. For many of our Salesforce Marketing Cloud clients, we automate bounce backs to the digital print stream, ensuring their message is always delivered.
Our work in this area has seen us globally awarded for Salesforce marketing cloud innovation and achieve Salesforce Gold partner status. We are also one of the only marketing technology agencies in APAC to receive a global Salesforce Marketing Cloud Innovation Award.
Our Adobe team has deployed the largest scale Adobe campaign across Asia Pacific. We help our clients keep P.A.C.E. with technology through our team of specialists tasked with assisting to improve platform ROI for our adobe marketing services.
We can be available around the clock to provide support to our clients and assist with issues and problems as they arise.
Marketing technology, also known as MarTech, encompasses a range of integrated technologies that empower marketers to efficiently and effectively target, acquire and retain customers.
One of the major benefits of incorporating MarTech into a business is the ability to gain a complete view of the customer’s journey. By using the right tools, you can collect and analyse customer data from various sources, such as social media, email campaigns and website interactions. This comprehensive understanding of the customer can then be leveraged to create personalised experiences that meet customers’ individual needs and preferences. Need help? IVE can guide you through the complicated world of marketing technologies—from implementing a new platform and updating an existing one to establishing a data structure for your business.
Marketing technology, or MarTech, can bring various benefits to businesses regardless of their size or industry. For example, social media can be used to target customers with ads based on their demographics and interests to pique their interest. Effective SEO software can increase the chances of a customer finding your brand when searching for a product, while lead management software can help track interactions with potential customers. Finally, CRM software can assist in managing customer relationships after a purchase is made. By utilising MarTech, businesses can improve their marketing strategies, increase customer satisfaction, and ultimately drive more revenue.
Selecting a marketing platform that aligns with a business's objectives is crucial for success. It's important to include marketing in the planning process from the start to make sure the tool meets the needs of the marketing team. Also, businesses should choose meaningful metrics to track and check on their success often to see where they can make changes.
It's important to think about how long it might take to see results after putting a marketing plan into action, since some methods may take longer than others. Lastly, businesses should be honest about what they can do and make sure they have the means and skills to reach their marketing goals with the platform they choose.
Return on investment (ROI) analysis is a great way to measure success, as it allows you to compare the costs of marketing technology implementation to the revenue generated from marketing campaigns. Social metrics (engagement rates, follower growth and impressions) can also provide valuable insights into the impact of MarTech on a company's social media presence. Another important metric is cost per lead (CPL) and cost per win (CPW), which measure the cost of acquiring a lead and acquiring a new customer, respectively.
IVE MarTech experts can give you tips on utilising the marketing technology platform you have chosen. Then, we advise on the best team to service the platform and train people to get the most out of it.