We create, produce and deliver promotional and essential communications across every channel.
It’s no longer enough knowing who your customer is. Now, knowing when, where and how to connect with them is crucial.
We create, produce and deliver promotional and essential communications across every channel. From an emailed statement, eDM, or a notification via SMS, to a personalised promotion or loyalty program delivered in the mail – we deploy every touchpoint at the right time, via the right channels, to the right customers.
While some companies specialise in either print or digital, we specialise in both. This means our digital transformation specialists can look at our clients’ holistic communications activities and recommend which touchpoints should transition to digital, and equally as importantly, which shouldn’t. For the touchpoints that are best to keep printed and mailed, our print and postage experts advise on the best options to achieve maximum impact at minimum cost. More often than not it’s the combination of both channels that will result in the most effective solution for our clients.
We’re proud to offer Australia’s largest array of print and finishing capabilities. With our multi-site production and distribution network spanning Sydney, Melbourne and Brisbane, we can deploy data-driven communications with unmatched speed to market. This also ensures our clients’ valuable data isn’t sent to multiple third-party suppliers to complete jobs, where it can be exposed to data mismanagement and security breaches.
When it comes to deploying essential and promotional data-driven communications across all channels, we provide our clients with an unparalleled combination of effectiveness, cost efficiency, speed and security.
Direct mail marketing is a very personal channel. It involves all the senses but it’s real power is unleashed when combined with the intelligent use of customer data.
We work with our clients’ customer data to deliver highly personalised direct mail campaigns, as part of a fully integrated customer experience.
Our teams based in Sydney and Melbourne decipher and consolidate customer data to provide more meaningful communications to clients and create more engaged customers. Engaged customers are less likely to churn because they feel understood and valued.
We work closely with our clients, to deliver hyper-personalised and intelligent DM campaigns, often as part of a wider omni-channel deployment.
Email marketing is an extremely powerful and effective communication channel. Our team provides eDM campaign management services for a range of clients. We create mobile responsive emails, and leverage A.I. to maximise open rates and conversion rates.
As an eDM service provider we also offer global email tracking and provide insights from the data collected for our clients.
Incorporating SMS solutions and mobile marketing into campaigns gives our clients an opportunity to cut through the noise and reach their customers instantly.
We provide a range of SMS services for our clients including content composition for reminders, bulk notifications, and messages which include personalised URLs that drive customers to micro-sites.
We help our clients create their social media strategies which are often built into our wider automated customer journeys. Once developed, we create and deploy each piece of social content flawlessly across every channel.
Personalised videos allow brands to engage and motivate their customers by creating a unique and memorable experience. We create and deploy personalised video across a range of communication channels.
While it’s more expensive than a regular piece of dynamic content, the engagement results are far superior.
We provide essential communications, such as statements and bills, for our clients across every channel – digital and physical.
With secure data transfer facilities, our clients can submit their customer data to our secure server for processing at any time of day.
Our specialists manage the process of converting this data into personalised, well-designed, statements and invoices, which we send to customers through the mail or securely online.
We work with our clients to ensure their billing process is quicker, simpler, and more cost-effective, so their customers receive essential financial documents in a format that suits them- in the mail or securely online.
We print, code, match and deliver cards for a range of clients. Through our plastic card printing solution, we provide our clients with high-speed printing, magstripe encoding and distribution of plastic cards. Our capabilities include – print, match, attach, verify and insert processes.
With our hi-speed continuous print lines, we can produce entirely data-driven catalogues and newsletters for each of our clients. We provide on-site or near-site implementations and campaign management options for our clients. Our omni-channel approach means we deploy over 1 billion communications annually across all our channels.
Our teams in Sydney, Melbourne and Brisbane are equipped to produce a range of personalised marketing communications, to help connect our clients with their customers wherever, whenever.
Today, meeting customers where and when is the biggest challenge to building brand recognition and a good shopping experience. Omnichannel marketing is a strategy that combines different ways businesses communicate with customers to give them a single, satisfying shopping experience, whether it's online or in a physical store.
If you need support with omnichannel deployment, IVE can create and deliver essential communications across all channels, from eDMs and SMS notifications to personalised promotions
Since omnichannel and multichannel strategies both utilise several channels, they are frequently used interchangeably. Multichannel marketing places emphasis on a product or service through the utilisation of more than one or two marketing channels (online or in-store). Since its goal is to disseminate material and ads, it gives customers freedom over how they engage with the brand. But with omnichannel marketing, all channels work together seamlessly so customers can shift between them without ruining the experience.
Although it may initially seem overwhelming, your business will reap long-term benefits from adopting an omnichannel marketing strategy. Here are some of its benefits:
Ready to power up your omnichannel strategy? IVE can help you in either print or digital, or both. We work closely with our clients to deliver hyper-personalised and intelligent campaigns, often part of an omnichannel deployment.