Omnichannel Deployment

We create, produce and deliver promotional and essential communications across every channel.

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What is omnichannel marketing?

Today, meeting customers where and when is the biggest challenge to building brand recognition and a good shopping experience. Omnichannel marketing is a strategy that combines different ways businesses communicate with customers to give them a single, satisfying shopping experience, whether it's online or in a physical store. 

If you need support with omnichannel deployment, IVE can create and deliver essential communications across all channels, from eDMs and SMS notifications to personalised promotions

What is the difference between omnichannel marketing and multichannel marketing?

Since omnichannel and multichannel strategies both utilise several channels, they are frequently used interchangeably. Multichannel marketing places emphasis on a product or service through the utilisation of more than one or two marketing channels (online or in-store). Since its goal is to disseminate material and ads, it gives customers freedom over how they engage with the brand. But with omnichannel marketing, all channels work together seamlessly so customers can shift between them without ruining the experience.

Why is omnichannel marketing important?

Although it may initially seem overwhelming, your business will reap long-term benefits from adopting an omnichannel marketing strategy. Here are some of its benefits: 

  • Creates positive customer experience
  • Builds a more comprehensive brand strategy
  • Helps increases revenue
  • Gets a better understanding of the customer journey 

Ready to power up your omnichannel strategy? IVE can help you in either print or digital, or both. We work closely with our clients to deliver hyper-personalised and intelligent campaigns, often part of an omnichannel deployment. 

How can we help you?