AO: Summer days, summer nights.
When AO called, it was game on! Bring the event’s ‘Summer Days, Summer Nights’ theme to life by creating a completely immersive experience from the moment fans stepped into the precinct.
Every element had to be approached with a ‘maximum play, minimum footprint’ sustainability focus – and turned around to tight deadlines. And that’s where Team IVE stepped in, ready to serve up a first-class, top-tier grand slam experience like no other.
Brief
Involved from the outset, Team IVE provided creative direction and considered designs on the signage and displays to ensure they performed well both day and night and whatever the Melbourne weather!
From insta-worthy entrance structures and cladded shipping containers, to over 200 deck chairs, countless flags and a stunning pergola, every corner of the Melbourne Park precinct packed a branded punch. Cue selfies – and lots of them!
Solution
1,218,831
+17.5%
Results
Testimonial
“IVE’s transparency, collaborative approach, and clear communication helped us to create one of the world’s leading sporting and entertainment experiences. The success of this event is in no small part due to the role IVE played in bringing this to life.”
Testimonial
“IVE’s transparency, collaborative approach, and clear communication helped us to create one of the world’s leading sporting and entertainment experiences. The success of this event is in no small part due to the role IVE played in bringing this to life.”
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