Country Road: Grand final campaign.
Iconic Australian brand Country Road was celebrating its 50th anniversary and wanted to keep celebrations fresh, relevant and exciting in-store throughout the year. A series of VM campaigns were rolled out culminating in the Grand Final summer campaign – which had to capture the magic of road trips, sunny adventures, effortless style whilst celebrating the must-have heritage tote.
The campaign had to pack a punch – being the last of the anniversary year and a key campaign in the busy run up to Christmas.
Brief
What better way to celebrate the heritage tote than to supersize it? Our team designed, hand-crafted and installed oversized replica totes at both 2.5m and 5m scale, and placed throughout flagship stores – turning heads and capturing attention.
From large-scale stitching, to working zippers and on-point colour matching, every detail was considered and seamlessly delivered. Complementary activation elements included oversized gift-box plinths, themed top-shelf gift box displays and bold decals throughout – creating that all immersive in-store experience.
Solution
Results
Testimonial
“The space created has been a huge success, driving increased foot traffic and boosting sales. The eye-catching design, featuring the iconic heritage tote bag and key gifting items, has attracted shoppers, and encouraged more in-store engagement.”
Testimonial
“The space created has been a huge success, driving increased foot traffic and boosting sales. The eye-catching design, featuring the iconic heritage tote bag and key gifting items, has attracted shoppers, and encouraged more in-store engagement.”
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