Starward Whisky: The perfect package.

A luxurious unboxing experience that helped Starward Whisky’s limited edition ‘Panettone in a Bottle’ sell out over the festive season and capture media attention.

Starward Whisky’s limited edition festive release ‘Panettone in a Bottle’ needed packaging just as bold and innovative as the brand and product itself.

Brief

Designed to elevate the unboxing experience to a whole new level, the bespoke packaging had to be both functional (to protect the beautiful bottle) whilst delivering the ‘wow’ factor - both on shelf and upon opening. Double-sided print, gold foiling, embossing and a clever, unfolding design, delivered a luxurious and premium experience across the board.