When a community found its voice
In 1921, Oscar Selig started a newspaper. Years earlier, the Australian teen lied about his age to enlist. He fought in Europe, was wounded in battle and later awarded for bravery.
When he returned home to NSW, he came back to a country rebuilding – and communities searching for connection. So he created The Link.
Not just a name, but a purpose. To connect suburbs, stories and people across Balmain, Rozelle, Drummoyne, Leichhardt, White Bay and Birchgrove – bringing a growing community closer together, one edition at a time.
On Friday, March 11, 1921, the first edition hit the streets – carrying local news, local businesses and local voices into the heart of the community. It quickly became part of everyday life.
From shopfront ads to community headlines, it was where people turned to see what was happening – and where they belonged. Because long before digital networks, print was the network.
Produced by hand, set in type and distributed week by week, The Link carried more than information. It carried connection – with the final edition printed in 1977 running for over five decades.
A simple idea, started in a single suburb. One that would go on to shape a business, a name and a legacy that continues today.
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