AO: Summer Festival Playground
When AO called, it was game on! Bring the event’s ‘Summer Festival Playground’ theme to life by creating a completely immersive experience from the moment fans stepped into the precinct.
Every element had to be approached with a ‘maximum play, minimum footprint’ sustainability focus – turned around to tight deadlines and within a live, public environment. That’s where Team IVE stepped in, ready to serve up a first-class, top-tier grand slam experience like no other.
Brief
Across the precinct, IVE transformed the spaces into a cohesive, high-energy, festival style environment. From arrival points through to centre court, spaces flowed seamlessly, balancing functionality with playfulness through illuminated signage, sculptural elements and large-scale visuals.
Premium architectural treatments elevated arenas and hospitality zones, while guest areas were activated with branded deck chairs, integrated planters, accessible tables made from recycled materials, and tailored treatments across DJ booths, bars and food outlets. Programmable lighting added a standout after-dark layer, extending the impact well into the evening sessions. Every corner of the Melbourne Park precinct packed a branded punch – day and night, whatever the weather.
Solution
1,368,043
+12.24%
Results
Testimonial
“IVE’s transparency, collaborative approach, and clear communication helped us to create one of the world’s leading sporting and entertainment experiences. The success of this event is in no small part due to the role IVE played in bringing this to life.”
Testimonial
“IVE’s transparency, collaborative approach, and clear communication helped us to create one of the world’s leading sporting and entertainment experiences. The success of this event is in no small part due to the role IVE played in bringing this to life.”
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