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Reece: Annual merch drop.

Making Reece’s annual merch drop unforgettable, delivering branded items that customers and the community couldn’t wait for.

Every year, Reece Plumbing drops it’s annual merch – and every year loyal customers get a little bit excited to get their hands on the highly anticipated branded merch and apparel. IVE was entrusted to take the newest merch to the next level, ensuring the unofficial brand ambassadors weren’t disappointed.

Brief

Wear it, drink it, carry it – our team ensured the Reece brand essence was perfectly captured on all the best merch so that loyal Reece customers and suppliers used them with pride.

From the iconic t-shirts, branded caps and beanies to tote bags and drink holders, IVE produced more than 500,000 items distributed across over 650 branch locations across Australia and New Zealand.

Solution

Results

Testimonial

“It’s been amazing to see how these items boost our brand visibility and strengthen our connection with the community. They’re not just wearing them; they’re representing our brand with pride. This has really taken our customer engagement and loyalty to the next level, and it’s been incredible to watch our brand come to life in such an authentic way.”

Reece

Testimonial

“It’s been amazing to see how these items boost our brand visibility and strengthen our connection with the community. They’re not just wearing them; they’re representing our brand with pride. This has really taken our customer engagement and loyalty to the next level, and it’s been incredible to watch our brand come to life in such an authentic way.”

Reece

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Michael Bettridge

CEO, Creative Services

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