Integrated in action. What It actually looks Like.

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4 min read

We’ve talked about integration. Now it’s time to show you what it really means.

Because it’s easy to say ‘everything’s connected’ in theory. It’s harder to prove it in practice. But when brands embrace true integration, not as a buzzword, but as a blueprint, the results speak for themselves.

This week, we’re shining a light on how IVE helps leading brands turn complexity into clarity, and campaigns into connected experiences. Not by doing more. But by doing it all better together. From behind the scenes to centre stage. Let’s take a look at what integration looks like when it’s real, tangible and delivering results.

Kia EV9 — Electric, elevated

Kia’s electric vehicle range is bold, futuristic, and fast-moving and their marketing needed to match. We helped bring the EV9 to market through an end-to-end campaign: hero films, short-form content, in-dealership activations, and OOH executions.

But more importantly, we made it all feel like one voice, one story unfolding across multiple environments, delivered through a connected system of strategy, production, and delivery. The result? High visibility. Seamless storytelling. And a launch that didn’t just introduce a car, it introduced a movement.

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Daikin — Perfecting the air

Daikin’s position as the air specialists demanded more than a product-led approach. They needed storytelling that resonated and a campaign system that delivered.

Using virtual production and advanced CG techniques, we helped craft a multisensory brand experience that translated across TV, social, digital and retail. Every asset reinforced the same message, expressed in different ways, perfect control, delivered with precision. This wasn’t just campaign development. It was brand orchestration in action.

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Dolphin – One story, many touchpoints

We all remember that yellow torch in the garage, ready for a blackout or camping trip. Eveready Dolphin Torches are iconically Australian trusted by Aussies for over 55 years. We tapped into that nostalgia and trust by bringing real Dolphin torch owners and their stories to life.

The integrated campaign spanned social, digital, BVOD and in-store POS, including testimonial-style videos accessed via QR codes in retail environments. From content to context, every element was built to work together, delivering one message through many channels.

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Why it works

The thing that makes these brands feel polished, premium, and purposeful isn’t luck, it’s alignment.

Alignment between teams and tactics
Between creative ideas and campaign logistics
Between where content lives and what it leads to

When your systems are fragmented, your brand feels fragmented. When your systems are aligned, your brand becomes magnetic. At IVE, we help brands design for alignment not just in theory, but at every step, from idea to execution.

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Why integration delivers more with less

With a connected model, you don’t need five different suppliers for five stages of the journey. You get one team. One system. One strategic direction that filters into everything: creative, production, activation, delivery.

The result?