12 marketing trends that will shape 2026

(And yes, things are moving… quickly.)

Here’s the thing about being at IVE: we get a front-row seat to the constantly evolving world of modern marketing.

We see the ideas that land.
The moments that lift.
The campaigns that last.
And the quiet little shifts that – before you know it – completely change the game.

And after watching all of this unfold up close, one thing became clear: 2026 is not waiting for anyone. Which is exactly how our new report, 12 Marketing Trends That Will Shape 2026, came to life. Not predications, Not buzzwords. Just the real patterns already reshaping how brands show up, connect and grow.

Here’s a glimpse of what you’ll find inside the report:

• The new role of human-led AI
• Retail media’s biggest leap yet
• Packaging that works like a channel
• Localisation that feels actually useful
• eCommerce moments you can’t afford to miss
• Experiences that deliver attention and action
• And much more…

Each trend comes with clear examples and practical ways to move on it now – because the brands who win in 2026 will be the ones who start before the starting line shifts again.

Whether you’re steering a brand, crafting strategy or simply curious about where marketing is headed, this is your guide to what’s coming – and what to actually do about it.

Because the truth is: The brands who thrive next year aren’t the ones who react. They’re the ones who quietly start earlier than everyone else.

And this report? It’s your head start.

Download the report.