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a group of jockeys on horses running on grass

Victoria Racing Club: The power of print.

Bespoke merchandise and printed collateral to make the Melbourne Cup race-day experience truly unforgettable.

The Victoria Racing Club was gearing up for Australia’s most stylish event – the Melbourne Cup Carnival! They needed standout merchandise and printed collateral to build excitement, create lasting memories, and deliver a lasting impact.

Brief

We delivered a range of premium, custom-made merch designed to elevate the race goers’ experience. Think luxe picnic blankets, stylish sun hats and stubby holders through to exclusive charity pins and a stunning, keepsake carnival magazine.

Solution

Results

Testimonial

“IVE are the go-to partners for making a lasting impression. They went above and beyond to bring fresh ideas to life, delivering standout merch and premium print that exceeded all expectations.”

Victoria Racing Club

Testimonial

“IVE are the go-to partners for making a lasting impression. They went above and beyond to bring fresh ideas to life, delivering standout merch and premium print that exceeded all expectations.”

Victoria Racing Club

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Feeling inspired? Create unforgettable brand moments.

Get in touch

a bag with a pair of gloves and a magazine

Michael Bettridge

CEO, Creative Services

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