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Marketing Trends Report
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12 marketing trends that will shape 2026
At IVE, we work where big ideas meet real-world execution. This report brings together the 12 trends we see accelerating now and shaping what comes next.
The future is moving fast. These are the trends shaping it.
A glimpse of what you’ll find inside:
01
The new role of human-led AI
02
Retail media’s biggest leap yet
03
Packaging that works like a channel
04
Localisation that actually feels useful
05
eCommerce moments you can’t afford to miss
06
Experiences that deliver attention and action
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