IVE wins big at Shop! ANZ with 16 awards, including 3 gold

The prestigious 2023 Shop! Awards were held in Sydney last week to recognise the top retail marketers of 2023.

With thousands of entrants across 27 categories, spanning both physical displays and shopper experience, the awards celebrate the best retail campaigns of the year that showcase innovation, excellence and best practice.

The IVE team was honoured to receive 16 awards in partnership with our retail clients – including 3 gold, 4 silver and 9 bronze.

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Gold Awards

Myer

Category: Large or Department store

Project/Client: ‘Make Your Merry Meaningful’ 2023 Christmas Campaign for Myer

Our team ensured that Christmas was felt across every touchpoint in Myer stores around the country by creating a magical in-store experience to complement the ATL campaign. With fun messaging like ‘tinsel their fancy’ through to ‘gifts that get them from head to mistletoe’, the campaign was inspiring, colourful and engaging in the all-important festive shopping period.

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General Mills

Category: Grocery Store (Food) Temporary Display

Project/Client: Old El Paso Taco Tuesday Display for General Mills

Tacos Tuesdays were brought to life in-store with bright and fun modular displays packed with all the ingredients required for shoppers to create their own Tacos Tuesday. Featuring large scale cacti in barrels, pinatas and tacos, the displays packed a punch and resulted in a significant uplift in sales.

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The Waterstreet Collective

Category: Petrol, Convenience & Route

Project/Client: Ryde Wellbeing Launch, 2023 for The Waterstreet Collective

This pilot campaign was rolled-out ahead of the full-scale launch to introduce new Ryde products to target shoppers. The bespoke permanent floor displays were installed across a range of petrol/convenience (7-Eleven) and grocery stores (IGA Ritchie’s & Romeos) with a  great response from target shoppers across the board.

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Silver Awards

Vicinity Centres

Category: Specialty Retail, Lifestyle & Service Providers – Temporary Display

Project/Client: Monopoly Shop Scan Win Campaign for Vicinity Centres
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William Grant & Sons

Category: Field Marketing

Project/Client: Hendrick’s Gin Glora Adora PR Kit for William Grant & Sons
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Myer

Category: Occasion-based Shopper Campaign

Project/Client: Myer Christmas 2023 for Myer
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Nestle Australia

Category: Category Management

Project/Client: Nestle Coffee Capsules Shelf Divider Solution for Nestle Australia

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Bronze Awards

Woolworths

Category: Large or Department store

Project/Client: Big W Everyday Rewards Tableware Continuity Program for Woolworths
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Woolworths

Category: Grocery Store (Food) – Permanent Display

Project/Client: Dry Drinks for Woolworths
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Woolworths

Category: Grocery Store (Non-Food)

Project/Client: Everyday Rewards Tableware Continuity Program for Woolworths
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Runway Room

Category: Health & Beauty – Permanent Display

Project/Client: Runway Room Flagship Store for Runway Room
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Myer

Category: Store Design

Project/Client: Christmas 2023 for Myer
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General Mills

Category: POP This! Retail Industrial Design – Temporary Display

Project/Client: Old El Paso Taco Tuesday Display for General Mills
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Runway Room

Category: POP This! Retail Industrial Design – Permanent Display

Project/Client: Runway Room Flagship Store for Runway Room
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Vicinity Centres

Category: Centrum Group Produced in ANZ

Project/Client: Monopoly Shop Scan Win Campaign for Vicinity Centres
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Duracell

Category: Management

Project/Client: Battery HomeBay for Duracell

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Congratulations to our clients on the awards and a big thank you to our team for all their expertise in getting these campaigns into market.

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About Shop!

Shop! ANZ is the only Australian and NZ not for profit industry association advocating exclusively for excellence in shopper and retail marketing. With more than 45 offices and 1700 member companies worldwide, Shop! brings global best practice intelligence, resources, recognition and networks to our members.