Last Thursday, the Shop! Awards were held, honouring the top retail marketers of 2021 in Australia and New Zealand across 26 different categories.
IVE went home with 12 awards in total including 2 golds, 6 silvers and 4 bronze.
Our gold awards were received in the Vodafone Australia’s PS5 takeover featuring a simplistic design aesthetic was installed in under 10 minutes for 80% of stores with an additional premium display for hero stalls. The display was executed in 100 stores nationally with 100% compliance and stock was sold out almost immediately.
The second gold went to Harris “Made for Adventure” sales promotion in collaboration with The Mix Agency. Promotional messaging was introduced across a number of touchpoints from EDMs to socials and physical banners and displays. The campaign drove 57% volume growth and unlocked new market share gains.
Congratulations to our retail display team on an outstanding performance.
Shop! ANZ (formerly POPAI) is the only Australian and NZ not for profit industry association advocating exclusively for excellence in shopper and retail marketing. With more than 45 offices and 1700 member companies worldwide, Shop! brings global best practice intelligence, resources, recognition and networks and to our members. We are your industry advocate – inspiring marketing at retail, worldwide.