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For corporations, nonprofits and even government agencies, digital marketing has had a revolutionary effect on day-to-day operations and interactions. It’s not hard to see why, as incorporating these changes into one’s business has allowed for greater global exposure, stronger brand recognition and even increased online sales.rnrnSo given digital channels’ popularity, are traditional advertising techniques like handing out flyers still useful today? The answer is simple: yes.
What Is Flyer Distribution?
Flyer distribution is very straightforward. It’s a standard promotional strategy that many enterprises, groups or individuals do to draw attention to their services, products and/or upcoming events. Flyers or leaflets are usually given to a target audience in a specific area, so your brand can get the much-needed attention it needs.
Is It Effective? Let’s Talk About The Benefits!
If you’re trying to promote your brand or get your name out there in a big city like Sydney, you might want to think about flyer distribution. Sydney, New South Wales’s capital, has an astounding 2.2 million households—giving you a tremendous opportunity to increase your marketing strategy by including flyering into the mix.
Good ROI
Leaflets or flyer distribution in Sydney has always been a good option for businesses, especially those on a tight budget who don’t have the money to advertise their products online, on billboards or on TV. Given the low production and distribution costs of flyers, they provide a solid return on investment. They can be mailed out or simply left in high-traffic areas (such as supermarkets, charity events, local shows and public transportation hubs, to name a few) to attract attention.
Expanded Reach
Whether by handing them out on the streets or by posting them in high-traffic areas, flyering is a surefire approach to get more eyes on your message.rnAccording to the official DMA numbers, close to 50% of people read their addressed mail and over 60% read door drops. Also, the majority of the 10.8 million Australians who read unaddressed mail, haven’t engaged with other key media like cinema (73%), local newspapers (66%) and YouTube (33%).
Flexible And Geographically Targeted
Flyers and leaflets are as flexible as any other form of marketing and advertising. Depending on your business’s goals, you can have them made in different ways, such as postcards, brochures and door hangers. They can include information about a business’s products or services, deals or discounts and contact details.rnSince it’s simple to print and distribute flyers, they can be produced and distributed with little advance notice. If you want to maximize flyering printing and distribution in Sydney, you can also focus on specific areas where the target audience is likely to live, work or hang out.
Easy To Track
After the flyers have been passed out, what’s next? Distributing flyers is simple, and so does keeping tabs on their whereabouts.rnFlyers can be tracked by giving them unique promotions or discount codes. This can help businesses determine how many sales or leads were generated as a result of the flyer distribution. Another way to track the effectiveness of flyering is to include a QR code that customers can scan with their smartphones. This QR code can direct customers to a specific landing page where they can learn more about the brand or even purchase a product and/or service.rnBy tracking the number of scans, businesses can determine how many people were interested enough in the offer to take action.
Why Choose IVE For Flyer Printing And Distribution?
At IVE, we understand that effective flyering requires more than just dropping leaflets at random. We provide complete flyer distribution services that include everything you need to promote a product, increase brand recognition and attract new customers.
Design
The visual appeal and content of your flyer will have a significant impact on how effective your marketing campaign is. The flyers show who you are as a brand, so you need to make sure that the right message gets across while keeping people’s attention. Our Design Team is ready to help you design the perfect flyer, from ideas to the tiniest details. If you already have an idea, they can help you turn it into high-quality, eye-catching leaflets, brochures and other materials.
Printing
IVE takes pride in being Australia’s largest marketing production and distribution company. With that, we guarantee high-quality printing by combining the diversity, volume and expertise required to deliver every aspect of marketing production.rnrnIVE has always put sustainability first. That’s why we offer eco-friendly solutions to our customers, such as recycled paper business cards. Our print services can be easily combined with our other offerings so that we can give our clients a full communications campaign with just one point of contact and accountability.
Distribution
IVE Group provides letterbox distribution services to help businesses reach their target audience. With 14,000 walkers, they can reach 17 million people every week across Australia. Swiftplan, a media planning tool, can be used to identify where people live or shop to build a distribution map.rnrnAlso included in the letterbox distribution in Sydney are flyers, catalogues and brochures. Flyers are an effective way to promote new products, services or events, while catalogues are ideal for businesses that have a large range of products to showcase. Brochures, on the other hand, are perfect for providing more detailed information about a product or service. Regardless of the type of distribution service chosen, IVE Group ensures that all materials are delivered to the right households, at the right time, with maximum efficiency and impact.
Segmentation u0026 GPS Tracking
Want to get the most out of your campaign? IVE’s distribution services include a powerful technology that helps businesses reach their target audience with speed and precision.rnrnOur segmentation and GPS tracking capabilities are valuable tools for businesses looking to maximize the effectiveness of their flyer distribution campaigns. Through segmentation, we can identify your target market, and then divide them into smaller groups based on factors like age, income and location. We also utilise GPS tracking (Swiftplan), so businesses can monitor the progress of their campaign in real-time and verify that their flyers have been distributed to the right locations.
Choose IVE
From design and printing to flyering, IVE is your one-stop shop for all your distribution needs. To find out more about how IVE can help your flyers reach your target audience in Sydney or Australia-wide, give us a call at 1300 725 628 or get a quote today.
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