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Digital marketing has totally changed the game for companies, nonprofits and even government agencies. It has made a significant impact on how they operate every day and engage with people. Well, it’s not surprising why—by jumping on the digital bandwagon, brands get more visibility, reach more people and even increase sales more than ever before.
Despite the expanding reach of digital platforms, traditional marketing methods like distributing flyers still have a valuable place in the marketing mix. In fact, both big corporations and small independent businesses still use this method because it’s proven to be cost-effective and highly efficient.
What Is Flyer Distribution?
Flyer distribution simply means handing out flyers or door hangers to promote businesses, events and services. If you’re considering flyer distribution in Melbourne, all you have to do is figure out who you’re trying to reach, print the leaflets with an interesting design and monitor the results.
You also don’t have to worry about designing, printing, and distributing. Australia’s largest marketing and production company, IVE, has experts who can help design and print flyers that are unique to you.
Is It Effective? Let’s Talk About The Benefits!
Whether you’re a small business that’s just getting its name out there or an established brand wanting to reach more people in a city like Melbourne, you can do so much with flyer distribution. As the capital of Victoria, Melbourne boasts a potential audience of 1.8 million households, providing a significant opportunity to boost your marketing strategy with the help of flyer distribution. By incorporating flyers into your marketing efforts, you can potentially reach a wide range of people and increase your brand’s visibility in this bustling city.
Good ROI
For businesses operating on a tight budget, flyers or leaflets distribution in Melbourne can be a highly effective option for promoting their products or services.
Unlike costly online, billboard or TV advertising, flyers offer a low-cost solution that provides a solid return on investment. You can send them out via mail or leave them in strategic locations like grocery stores, community fairs, trade exhibits, and transit hubs to increase exposure and encourage people to take action. By utilising flyers, businesses can capture the attention of potential customers and increase their brand visibility without breaking the bank.
Expanded Reach
Flyer delivery in Melbourne goes beyond simply dropping pieces of paper at households or handing them out on the streets. A cost-effective marketing tool compared to other forms of advertising, you can print and distribute more flyers for the same budget, potentially reaching a larger audience.
According to the official DMA numbers, close to 50% of people read their addressed mail, and over 60% read door drops. Also, the majority of the 10.8 million Australians who read unaddressed mail haven’t engaged with other key media like cinema (73%), local newspapers (66%) and YouTube (33%).
Flexible And Geographically Targeted
Flyers and leaflets are versatile marketing tools that can be customised to suit your business needs. You can also have them printed in various formats such as postcards, brochures and door hangers, along with information about your business products, services, deals, and contact details.
Aside from that, flyers are easy to produce and distribute with short notice and can even target specific areas in Melbourne where your audience is likely to be found to maximise their effectiveness.
Easy To Track
When distributing flyers, it is important to track their impact. One effective way to do this is by adding unique promotions or discount codes to the flyers. Another innovative way is by including a QR code that customers can scan with their smartphones.
By tracking the number of scans, businesses can determine how many people were intrigued enough by the offer to take action. By implementing these tracking methods, businesses can measure the effectiveness of their flyering campaigns and improve their marketing strategies.
Why Choose IVE For Flyer Printing And Distribution?
At IVE, we understand that effective flyering requires more than just dropping leaflets at random. We provide complete flyer distribution services in Melbourne that include everything you need to promote a product, increase brand recognition and attract new customers.
Design
The design and content of your flyer can make or break your marketing campaign. The flyers also serve as a reflection of your brand, so you need to ensure that they convey the right message while capturing people’s attention.
Our talented Design Team can help you create unique, attention-grabbing flyers that let you take your business to the next level. Whether you have a vague idea or a specific vision in mind, our team can work with you to turn it into a reality and help you get your message across.
Printing
As Australia’s largest marketing production and distribution company, we take great pride in delivering high-quality printing services that incorporate the perfect blend of diversity, volume and expertise to create an effective marketing campaign that truly resonates with your target audience.
But we don’t stop there. At IVE, sustainability isn’t just a buzzword; we also offer eco-friendly solutions to our clients, including recycled paper business cards that make a bold statement while protecting the planet.
Distribution
IVE provides top-notch letterbox distribution services to 17 million people every week across Australia. With 14,000 walkers on hand, we can identify the best locations using Swiftplan and build a distribution map based on where the target market lives or shops.
The type of material used is also important, with flyers being a great way to grab attention and spread the word. If you want to showcase your services, always go for catalogues. For more detailed information about your business, brochures can be the perfect fit.
We pride ourselves on our commitment to delivering marketing materials to the right households, at the right time, with maximum efficiency.
Segmentation & GPS Tracking
Make the most of your marketing campaign with IVE’s distribution services. We use powerful technology to help businesses reach their target audience with speed and precision.
With powerful segmentation and GPS tracking capabilities, we can help you maximise the effectiveness of your flyer distribution campaigns. Our segmentation techniques allow us to identify your target market, and then divide them into smaller groups based on factors like age, income and location. This means your flyers will be delivered to the right people at the right time, every time. Our GPS tracking technology (Swiftplan) provides access to the campaign progress in real-time and verifies that their flyers have been distributed to the right locations.
Choose IVE
From design and printing to flyering, IVE is your one-stop shop for all your distribution needs. To find out more about how IVE can help your flyers reach your target audience in Melbourne or Australia-wide, give us a call at 1300 725 628 or get a quote today.