Marketing is fragmented and complex, especially for larger brands with multi-faceted requirements. Our Integrated Marketing offering helps solve this.
Designed for clients who want all of their marketing requirements managed and simplified, we bring together our holistic spectrum of services into a single, seamless, client customised solution.
By vertically integrating our creative, data-driven communications, production and distribution capabilities into one streamlined offering, we give our clients a distinct advantage: fewer handovers and greater control, accuracy, accountability, flexibility, cost efficiencies and speed to market.
With experts in collateral optimisation, resource management, procurement, and supply chain management, we support our clients with customised teams embedded either on-site or near-site. These teams complement our integrated marketing offering by also providing access to our broader accredited domestic and Asia Pacific supply chain.
We manage the product lifecycle across all of our clients marketing collateral to ensure total spend is optimised and the marketing mix is continuously improving.
The right talent and expertise are integral to success. We partner with our clients to provide the specialists, scale and flexibility they need to deliver effective and efficient omni-channel marketing.
In addition to managing our clients’ holistic marketing activities, we can also tap into our accredited domestic and Asia Pacific supply chain.
Our clients rely on us to supply the meaningful data that they can’t get from their own systems.
Integrated marketing is a strategic approach that unifies various forms of marketing communication across your brand’s channels. Whether it's advertising, public relations or social media, these strategies work together to deliver your brand's core message consistently and provide a smooth, customer-centric experience.
Having a consistent appearance, feel and tone to your message is an example of integrated marketing in practice. If a TV commercial is the most appropriate medium, then you should also consider incorporating billboards, social media postings and in-store posters into the mix. Utilising these platforms may help you establish significant customer awareness as well as positive brand association.
The main focus of your marketing strategy is what sets omnichannel marketing apart from multichannel marketing.
Omnichannel prioritises customers’ needs above all else. Whether they’re shopping online or reporting a product issue via phone or live chat, all channels should be linked together for a hassle-free experience. Multichannel, on the other hand, is more product-focused. Businesses use this strategy to sell goods or services to customers by getting in touch with them in several ways. If you’re launching a new product, social ads and email marketing are great ways to let people know about its features, benefits and release date.
Incorporating integrated marketing into a company's operations can have a significant impact. Being consistent with all your marketing materials can help you build brand awareness and eventually convert it into sales. Whether it's a Facebook ad or a billboard, using a single message across multiple delivery channels allows you to leave a lasting impression, increase brand recognition and keep people engaged.
Integrated marketing also improves overall customer satisfaction. With a unified brand messaging, they get to know your brand values and how you can help them. Focusing on a single message not only makes effective marketing efforts but also cuts the costs of inconsistent campaigns.