The prestigious 2023 Shop! Awards were held in Sydney last week to recognise the top retail marketers of 2023. With thousands of entrants across 27 categories, spanning both physical displays and shopper experience, the awards celebrate the best retail campaigns of the year that showcase innovation, excellence and best practice.
The IVE team was honoured to receive 16 awards in partnership with our retail clients – including 3 gold, 4 silver and 9 bronze.
Gold
Large or Department store
Project/Client: ‘Make Your Merry Meaningful’ 2023 Christmas Campaign for Myer
Our team ensured that Christmas was felt across every touchpoint in Myer stores around the country by creating a magical in-store experience to complement the ATL campaign. With fun messaging like ‘tinsel their fancy’ through to ‘gifts that get them from head to mistletoe’, the campaign was inspiring, colourful and engaging in the all-important festive shopping period.
Grocery Store (Food) Temporary Display
Project/Client: Old El Paso Taco Tuesday Display for General Mills
Tacos Tuesdays were brought to life in-store with bright and fun modular displays packed with all the ingredients required for shoppers to create their own Tacos Tuesday. Featuring large scale cacti in barrels, pinatas and tacos, the displays packed a punch and resulted in a significant uplift in sales.
Petrol, Convenience & Route
Project/Client: Ryde Wellbeing Launch, 2023 for The Waterstreet Collective
This pilot campaign was rolled-out ahead of the full-scale launch to introduce new Ryde products to target shoppers. The bespoke permanent floor displays were installed across a range of petrol/convenience (7-Eleven) and grocery stores (IGA Ritchie’s & Romeos) with a great response from target shoppers across the board.
Silver
Specialty Retail, Lifestyle & Service Providers – Temporary Display
Project/Client: Monopoly Shop Scan Win Campaign for Vicinity Centres
Field Marketing
Project/Client: Hendrick’s Gin Glora Adora PR Kit for William Grant & Sons
Occasion-based Shopper Campaign
Project/Client: Myer Christmas 2023 for Myer
Category Management
Project/Client: Nestle Coffee Capsules Shelf Divider Solution for Nestle Australia
Bronze
Large or Department store
Project/Client: Big W Everyday Rewards Tableware Continuity Program for Woolworths
Grocery Store (Food) – Permanent Display
Project/Client: Dry Drinks for Woolworths
Grocery Store (Non-Food)
Project/Client: Everyday Rewards Tableware Continuity Program for Woolworths
Health & Beauty – Permanent Display
Project/Client: Runway Room Flagship Store for Runway Room
Store Design
Project/Client: Christmas 2023 for Myer
POP This! Retail Industrial Design – Temporary Display
Project/Client: Old El Paso Taco Tuesday Display for General Mills
POP This! Retail Industrial Design – Permanent Display
Project/Client: Runway Room Flagship Store for Runway Room
Centrum Group Produced in ANZ
Project/Client: Monopoly Shop Scan Win Campaign for Vicinity Centres
Category Management
Project/Client: Battery HomeBay for Duracell
Congratulations to our clients on the awards and a big thank you to our team for all their expertise in getting these campaigns into market.
About Shop!
Shop! ANZ is the only Australian and NZ not for profit industry association advocating exclusively for excellence in shopper and retail marketing. With more than 45 offices and 1700 member companies worldwide, Shop! brings global best practice intelligence, resources, recognition and networks to our members.
